Head of Brand
G.O.A.T. Foods | 2025
360-degree brand launch:
web, email, packaging, paid, social
the challenge
We owned an incredible domain and a strong product, but no brand to back it up. Cashews.com needed a full identity built from zero: voice, visuals, packaging, and a go-to-market strategy, all on a lean budget and tight timeline.
the approach
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Positioned the brand as premium nut enthusiasts with a playful spirit
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Developed complete brand identity: color palette, typography, logo system, packaging, and brand voice from scratch
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Creative directed a full photo shoot on-set (propping, food styling, post-production direction) & supplemented with DIY content creation
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Built and launched end-to-end: brand book, UI/UX buildout, email launch, and paid creative
cashews.com began with a simple mission: to give the humble cashew the spotlight it deserves. our family is nuts (yours, too?)…about cashews—and we’re excited to share our collection with you.
we searched far and wide for the perfect nuts. every batch was roasted, seasoned, and tested until we found the perfect balance of crunch, taste, and freshness. but we didn't stop there. we created nearly 30 flavors unlike anything else out there: from classics to sweet varieties and one-of-a-kind surprises.
brand voice
Launch Results
2.7%
site conversion at launch
surpassed sales goal by
31.4%
3.7%
email conversion rate